Designing the UI/UX for the world's first app for WhatsApp display picture and status advertising where influencers can update their display picture and status as a brand media and earn. The app is intended to help brands connect with influencers to promote their products or services through WhatsApp display pictures and statuses
To better understand the target users and their needs, we conducted user research. We identified two primary user groups: influencers and brands. We conducted interviews and surveys with both groups to understand their preferences and needs.
The rise of social media platforms and the increasing popularity of influencer marketing has created an opportunity for brands to reach new audiences. However, there are a few pain points as follows:
To address the challenges faced by both brands and influencers, we propose developing the world's first app for WhatsApp display picture and status advertising platform. The app will connect brands with influencers, enabling them to promote products and services through their WhatsApp display pictures and statuses. The following are the key features and benefits of the app:
With user insights and a defined problem statement in hand, it was time to come up with solutions and validate them.
Here is the moodboard and style guide for Adzappr
Influencers can use the web app on mobile to instantly start participating in campaigns. Clients can use either dashboard on their laptop/desktop or use the mobile friendly web app on their phone to launch a campaign in minutes
Let's Influence and earn!
This is the landing page of Adzappr for influencers. They can see DP and Status campaigns for WhatsApp. They can navigate easily to their earnings, social feeds, shopping, profile and activity center.
Users can select DP ADs based on their preference of category and brand liking. They can participate in campaign if slots are available. Users keep the DP for the time frame agreed and they get earnings for their influence
Similar to DP, users can also take part in status campaigns that have media, links or images. They leave the status for 24 hours and earn on their reach
Users can view campaign details such as creative and promotion ratings, views on campaign, any promotions applied etc. They can know the amount they can get per day for participation and can also shop from the store/brand if products are listed
Users can follow other users and brands to know about latest updates from both and can share posts about a brand or tag users to increase in levels and complete gamification milestones to earn more.
Higher rank = Higher Pay!
Connect with like minded influencers to promote brands and know about the kind of content they produce for brands in social feeds. Land more creative projects and product reviews with clients. Happy Networking!
View leaderboard section to see the rankings of users everyday, globally and amongst friends. See where you rank and how can you excel to higher rank and complete milestones faster to land more brand participations
Withdraw your earned cash or use it to redeem amazing items with your Zappr Coins. Grab the items quickly or add to Wishlist for future redeeming of items
Users can also look into items that are available for purchase from brands directly under Shopping section. Payment integration with Zappr coin in development pipeline.
users can see all their activity in this activity section. This includes all ongoing and past activities along with their milestone and validation indicators
Keep track of all your earnings and spending in one screen. See how much you made per campaign and how much you withdraw and get to know your coin balance
Share your influencing power with the world! this is a portfolio section for influencers to showcase clients and other influencers how they stand out. Participate in campaigns and share your brand content. See the results
Showcase the world how you feel in a single emoji. Go creative and use it to your best advantage. Get the attention from your friends and family. Impress brands!
Complete milestones to increase in rank as an influencer, earn more and influence greater brands. Get amazing recognition and badges on completion of levels
Here are a few developments in pipeline. UI/UX Designed for V2
Upon opening the app, this is the screen presented to the user with an integrated splash screen that shows key highlights of the app. Users can create a new account or login through various accounts
Explore our gamification center and earn more points, coins, unlock levels or win surprise gifts. More than 20 inhouse games designed for influencers
Get daily bonus and rewards for regular attendance. Earn your badge, complete milestones and level up to higher ranks in influencing
Let's create meaningful personalized campaigns
Launch native ads, status and DP campaigns via your smartphone in minutes. Just add an AD to begin or extend your already running ADs
See live overview of your campaigns right from your phone. Get alerts for extensions and performance. Download and share your reports
Upload products and set up your store. Influencers can view your products under shopping section or in your profile page and can buy products directly from your brand
Upload bulk products. Simply add images of products from your phone gallery and let us convert it in seconds to product listings and attach SKUs to every product for tracking
Here is the UI design for the pricing section for clients. Clients start with a free plan and can subscribe to other plans as per their business needs and feature needs
Fostering Adzappr community
Here is the dashboard for Admin, community department and client acquisition team to assist in community management, stakeholder management and activation and validation of campaigns
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